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 press release

Program overview

In addition to recruiting and selecting global startups, we hold discussions on business co-creation, and hold workshops according to the phase. We have been promoting creation.


Program outcome

Scrum Studio Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Masami Takahashi) announced on December 15th (Thursday) as the conclusion of the first term of the global open innovation program "Well-BeingX". "Well-BeingXConference 2022" was held on
In the first term of Well-BeingX, we conducted discussions and considerations related to well-being, and promoted business co-creation with participating large companies and 37 startups with mentors and observer municipalities. At this conference, we announced a new well-being-related co-creation project between a large Japanese company and an advanced startup.

Well-BeingX Conference 2022
Well-Being Logo

Business concept proposal announced in the first year of the program

1. A service that provides classes on sex education by nurses and psychologists for students (mainly junior and senior high school students) and an online consultation service on sexuality.
  • Participating companies/organizations: Sumitomo Life Insurance Company, Famione Co., Ltd.

  •  overview: WaaS (Well-being as a Service) ecosystem(*1)Sumitomo Life, aiming to build a(*2)” and “Preconception Care(*3)collaboration on initiatives in the area ofand Famione Co., Ltd.(*4)At the same time, we announced that we have started the concept of a service that provides classes on sex education by nurses and psychologists for students (mainly junior high and high school students) and an online consultation service on sexuality.

子どものWell-BeingX 向上


Please refer to the following URL for Sumitomo Life's participation in Well-Being X and the WaaS ecosystem.


As part of efforts to build a WaaS ecosystem, Sumitomo Life wants to "improve the well-being of children" and "give children the opportunity to learn about their future options." Since last year, we have been conducting free on-site classes for junior and senior high school students on financial literacy and career education, etc. While conducting visiting classes, we received a need from the educational field, ``I want sex education classes by experts who are neither schools nor parents,'' and came up with this idea.


Preconception Care is a way for women and couples to face their own lives and health, increase the chances of having a healthy baby, and help women and future families live healthier lives. It is a series of efforts to make

(※ Four)

Famione plans, develops, and operates Internet content centered on support for fertility and infertility treatment, and Sumitomo Life and Famione are considering joint development of solutions in the area of preconception care.

 2. Providing dietary coaching for specific disease sufferers
  • Participating companies/organizations: Sumitomo Life Insurance Company, Town Doctor Co., Ltd.

  • Overview: Sumitomo Life is aiming to "improve QOL of patients" in its efforts to build a WaaS ecosystem. We announced that we have started a joint survey with Town Doctor Co., Ltd., which provides the program "N-Partner", aiming to provide dietary coaching to patients with specific diseases.

3. Business concept aimed at improving well-being when working from home
  • Participating companies/organizations: Hakuhodo Inc., Rafool Inc., Le Furo Inc., Lion Corporation

  • overview: After the introduction of telework, many workplaces are required to improve mental health and well-being in line with telecommuting. Whether the use of products and services that enhance relaxation and concentration when working from home actually leads to improvements in mental health and well-being is quantitatively observed through pre- and post-research, and the effects are determined. to hold.

Collaborative research step
4. New service for improving the well-being of families raising children
  • Participating companies/organizations: Lion Corporation, Tomoiku Co., Ltd., Sumitomo Life Insurance Company

  • overview: We focused on maternity leave and childcare leave as important times that lead to the well-being of families raising children. By providing the opportunity to envision how you and your family want to be, reliable information on family life, money, health, and childcare, and by having a reliable expert accompany you before and after childbirth, you can feel secure about starting a new life. We are envisioning a service that welcomes families with disabilities and builds a long-lasting foundation for family life after returning to work and afterward. After verifying how the provision of solutions during maternity and childcare leave as described above will affect the lifestyle habits, happiness, and job satisfaction of families after returning to work, we will conduct verification tests from the spring of 2023. We aim to start commercialization.


This program will continue to focus on the five themes of “personal care & wellness,” “nutrition & health management,” “aging & nursing care,” “insurance & health management,” and “mind and body.” With the addition of members, we will promote business co-creation to realize diverse well-being.

[Overview of Well-BeingX program]
  • Organizer: Scrum Studio Co., Ltd.

  • Partner/supporter companies: Sumitomo Life Insurance Company, Tokyo Tatemono Co., Ltd., Japan Tobacco Inc., Hakuhodo Inc., Lion Corporation

  • Observers: Kobe City, Shibuya Ward, Tokyo, Chuo Ward, Tokyo, Osaka Chamber of Commerce and Industry

  • Resource Partner: CIC Japan LLC

  • Official website:

  • Period: A three-year program from March 2022 to December 2024.

  • Five major areas of startups recruited in this program

  1. Personal Care & Wellness

  2. Nutrition & Health Management

  3. Aging & care

  4. Insurance & health management

  5. mind and body

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