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Well -being X ?

Well-beingX is a global community of stage-agnostic startups representing numerous geographies and industry categories coming together with iconic Japanese corporate brands and industry thought-leaders -- united by a common vision to promote the physical, mental and social well-bring of individuals.

​Why now?

Why Now? As human health is at the focus in the wake of the pandemic in all parts of the world, we must work to implement a society in which all individuals are in good physical, mental, and social condition, aside from preventing sickness..

(i) Diversity, corporate management/growth strategies

(ii) Social transformation in the midst of the pandemic and digitalization

(iii) Acceleration of the UN SDGs, global DX and innovation Well-beingX sees these


social transformations as opportunities for positive change toward the future, and is committed to co-creating high-value services and applications from the perspective of consumers, not only to solve social issues, but also to realize more prosperous and fulfilling lives and well-being.



Sumitomo Life Insurance Company, Japan Tobacco Inc., Tokyo Tatemono Co., Ltd.,

・Supporters: Hakuhodo Inc.,

・Partner Municipalities:

Kobe-city, Shibuya-word, Osaka Chamber of Commerce and Industry

・Resource Partners:

CIC Japan G.K.

・Powered by: Scrum Studio Inc

・Program length: March 2022 to December 2024

・Schedule (Tentative Second Year Program) : 

Startup application: April 6th, 2023 - June 24th, 2023  

Startup selection: June 2023 - July 2023  

Mentoring and business development: July 2023 - December 2023 

Demo Day: December 2023

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