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Leveraging open innovation to enable a society that caters to the well-being of all individuals.


What is Well-being X

Well-BeingX is a global open innovation program in which large corporations representing various industries from around the world collaborate to enhance the health of individuals, not merely from the absence of disease of infirmity, but for the overall state of complete physical, mental and social well-being.


We will accelerate the study of business co-creation between large corporations and startups from around the world. 


Our goal is to make a lasting impact on people's lives one step at a time.



We are looking for the best, most innovative, stage-agnostic startups from around the world who are disrupting the well-being industry. 

If you’re a startup in one of the following sectors and you want to join our program, you can do so by filling out this application


Program Schedule





Our Leadership Circle, which will continue to grow throughout the program, is a diverse group of industry stakeholders that are deeply immersed in the realm of well-being, and includes individuals from global corporations, municipalities, the venture capital community, innovation hubs, academia and researchers. We leverage their expertise to build and support our overall community.

Tak Umezawa
Tak Umezawa

CIC Japan | AT Kearney

Hiromi Okuda
Hiromi Okuda

CEO-WizGroup Inc Representative Director-Health and Wellbeing Alliance Institute

Hiroaki Miyata
Hiroaki Miyata

Keio University

Anna Hellman
Anna Hellman

Director at ThinkSport







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Resource Partners


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About Scrum Ventures

Scrum Ventures is a seed-stage venture firm investing across a range of industries in the U.S. and Japan. Based in San Francisco with extensive experience and networks in both Silicon Valley and Japan, Scrum Ventures accelerates portfolio companies with global opportunities and helps corporations innovate.



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About Scrum Studio

Scrum Studio, Inc. is an open innovation platform formed to bridge the gap between iconic Japanese corporations with startups from around the world. The platform focuses on three pillars to create new business opportunities: acceleration, incubation, and connection. Its vertical studio programs include SPORTS TECH TOKYO, SmartCityX, and Food Tech Studio - Bites!